Tic Tac's Facebook fans who pledge they will "shake up" their routines and Tweet photos showing how they do it will be eligible for a $10,000 grand prize in the brand's "Shake It Up Pledge" campaign. "Our fans -- especially millennials -- love sharing unforgettable moments with their friends and family as much as they love to experience them and we're thrilled to be a part of that creative activity," brand manager Todd Midura said.
Hershey is launching three varieties of chocolate bunnies intended as gifts for the Easter season. The company holds the U.S. license for Cadbury products including Cadbury Crème Eggs, Cadbury Mini Eggs Candy and Cadbury Caramel Eggs.
Vitality Foodservice, acquired by Nestle in November, has already hired 20 people and aims to triple revenue within five years. The foodservice beverage supplier dates to the 1950s and has licensing agreements with brands including Tetley, Ocean Spray and Sunkist.
A study indicates that consuming beverages rich in cocoa flavanols may boost blood flow and ease stress on the heart during exercise. The study, sponsored by Mars, found that participants who consumed high-flavanol beverages before exercise experienced less cardiovascular stress.