Forget rational argument: To achieve lasting business victories, you'd do better to spend your time complimenting people on their dress sense, writes Andrew O'Connell. Rational persuasion lasts only until a better counterargument comes along, O'Connell notes, but subconscious "gut feelings" -- such as the irrational sense of well-being that follows even an obviously insincere compliment -- are harder to shake off.

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