Ford says it plans to hold a second round of its successful Fiesta Movement social-marketing campaign, giving 20 cars to two-person teams who will document their experiences on YouTube and other sites. "We want people to know Fiesta is coming, what kind of vehicle it is and why we're bringing it to market," says brand content and alliances manager Connie Fontaine. The 2009 Fiesta Movement campaign drew millions of YouTube and Twitter hits and helped spur thousands of advance sales for the 2011 Fiesta, company officials say.

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