Engaging workers in your company's environmental efforts can be a powerful morale booster -- and often generates genuine innovation, writes Marc Stoiber. Companies such as Toyota and Wal-Mart are working to tap shop-floor intelligence to reduce waste, boost efficiency and reduce energy use -- and that's something all business leaders can emulate. "You'll win by gleaning incredible thinking, higher employee motivation, and a wonderful PR tool," Stoiber argues.

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