Fox's "American Idol," for which marketers paid $32.4 million for a two-hour show or $8.1 million for a half-hour, was last year's top prime time earner, per Kantar Media. CBS' "Two and a Half Men," at $3.1 million on average for a 30-minute episode, and Fox's "24," at $6 million for an hour program, ranked second and third.

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