Even before Kraft Foods acquired Cadbury, the company had to figure out which products would do well in which developing markets. The company is focusing on 10 "power" brands believed to have broad appeal, a list that includes Tang and Oreo, but not Mac and Cheese.
In a study, participants who ate an appetizer sweetened with stevia or aspartame before a meal did not eat more than those who consumed a sucrose-sweetened appetizer. The participants also reported no difference in feelings of hunger or fullness, researchers said.
Indra Nooyi, chief executive officer of PepsiCo, said the company has learned important lessons from a sometimes-difficult overhaul of North American beverages, particularly in the cases of Tropicana and Gatorade. Lessons she will carry forward, she said, include making sure the organization buys into the changes, and recognizing a program can't be stopped in the middle.
Perfetti Van Melle has created an animated story and game for Happydent gum, with a social-media component on Facebook. The game, called "Shineshah Challenge," requires users to find and capture elephants that are wreaking havoc in a village.