Social-marketing company Awareness is going to use the SXSW conference to introduce a social-marketing hub that allows users to manage their profiles across a broad range of social networks. Early demos suggest the system's content-management features could make it a must-have for big brands, writes Jennifer Leggio. But its $2,000-a-month subscription fee means small to midsize companies will probably be better off looking elsewhere, she notes.

Full Story:

Related Summaries