Gannett Broadcasting, Hearst Television and NBC Stations have teamed up with Horizon Media, TargetCast and Universal McCann for a trial this year of a new method of national spot TV buying that uses the cost-per-thousand metric instead of the traditional cost-per-point. The trial, which was discussed at the Transformation 2010 conference in San Francisco, is part of the 4A's Reinvention Project.

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