Today's job seekers can use social media to gain access to potential employers that would be out of reach if they were only using traditional résumés and cover letters, Miriam Salpeter writes. "Think about it this way: If you needed to get from your home to a friend's house, and the only way was through treacherous traffic, wouldn't you appreciate a new bridge that could take you directly there, bypassing the aggravation of bumper-to-bumper cars?"

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