Howard Schultz says it was love -- for the company, for the workers, for coffee itself -- that led him to reclaim the CEO spot at Starbucks in 2008. Since then he's dedicated himself to inspiring a similar passion in his workers, bringing thousands of managers together for conferences intended to rekindle their sense of pride and self-belief. So far, Schultz says, the love-ins have been a huge success, helping Starbucks regain its momentum and improving customer service and quality across the board.

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