Starwood Hotels & Resorts is set to become the official sponsor of Sting's concert tour under a deal that would offer special perks to members of the chain's loyalty program. Details have not been announced, but a company official said loyalty members would have access to tickets on a first-come, first-serve basis, some tickets would be given away to Facebook and Twitter followers, and experience packages might be available through Starwood Moments, which previously has sold experience packages to other concerts.

Related Summaries