3/25/2010

Users who click through ads targeted to users based on their online activities are much more likely to buy the products advertised as compared with users clicking on non-targeted ads, according to a survey by the Network Advertising Initiative. Behavioral ads also are boosting the bottom lines for publishers, with the average cost per thousand clicks last year hitting $4.12, a 108% premium over run-of-network inventory.

Full Story:
Forbes, CNET

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