3/11/2010

Google-owned YouTube has introduced advertising to its mobile portal using static banner ads across its m.youtube.com site and search results, but will charge a flat daily fee rather than using the traditional CPM pricing structure. The ads are not, however, slated to play within downloaded videos or on YouTube applications for iPhone and Android-powered handsets. "We think it'll provide one of the largest audiences for a mobile ad campaign anywhere on the mobile Web," said YouTube executive Shishir Mehrotra.

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