Adobe, via a digital-centric launch, is generating much buzz about the latest version of its Creative Suite software. The effort included a multimedia presentation on its home page that attracted 340,000 users, a series of video clips that have garnered 2.5 million hits and display ads on CreativePro.com, TechCrunch and other sites. The campaign's social-media component, which included notifications of the launch on Facebook and Twitter, yielded 33,700 tweets.

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