IT departments often report to chief financial officers, who many times know little about the workings of IT. That, says Brivea's Ennis Alvarez, "is mainly because we (the IT management team) have failed to 'earn the seat' at the top by not clarifying the value that IT is contributing to the organization." Taking initiative to showcase IT's business value is essential to improving its standing in the corporate hierarchy, Thomas Wailgum writes.

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