The Cleveland Cavaliers this year expect to earn more than $200,000 via mobile sponsorships from DiGiorno Pizza, Verizon, Kia Sorento and other top marketers. The NBA team during each home game asks the usual full house to use their mobile phones to participate in a branded contest or poll. The effort allows the team to build its mobile database while driving traffic to promotions from the team's sponsors, according to this article.

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