4/27/2010

Hoteliers should show some restraint when it comes to social marketing, writes hospitality consultant Daniel Edward Craig. Far better to focus on doing a few things well than to overcommit and be forced to scale back your efforts, he argues. "An abandoned social-media platform is like a frayed carpet in your hotel lobby: it speaks of apathy and neglect and is off-putting when stumbled upon," he adds.

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