The financial industry is starting to use chips used in aerospace, medical imaging and even video games in an effort to speed up trade execution as it deals with more market data. Trading firms striving for a competitive advantage are looking at their technological setups where processing of trading decisions and market data is done. "When you're talking about trading where microseconds make a difference, the extra hops within the server can make a difference," said Kevin McPartland, a senior analyst at Tabb Group.

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