4/27/2010

Harrah's Entertainment expanded its Total Rewards program last year to include nongambling products and services. "There are people who love the entertainment and fun of Las Vegas, but they don't like to gamble." said Matt Bowers, vice president of Total Rewards and Promotions. Total Rewards members can earn one reward point for every $1 spent on nongambling purchases at stores and restaurants in casinos.

Full Story:
Las Vegas Sun

Related Summaries