Hershey has introduced seasonal offerings including Reese's peanut butter cups in the shape of pumpkins and Hershey Kisses in black, orange and silver wrappers. Also this Halloween, retailers will sell new Hershey assortments that are available in snack sizes.
Reese's is offering customers the chance to be in a Marvel movie, go to the "Iron Man 2" film premiere or win "Iron Man 2" DVDs as part of a promotion that will run until September. Hershey is marketing the contest on packs of its king-size Reese's Peanut Butter Cups along with images from the film, to be released in May.
Hershey will launch its Reese's Dark Chocolate Peanut Butter Cups in stores this June. At the same time, it will roll out the Reese's Loves You Back promotion, giving away $2.5 million in cash prizes for gas and groceries.
Hershey Foods yesterday reported a 10% increase in profits, which the company attributes to lower interest expense and improved sales of Hershey's Kisses and Reese's peanut butter cups. Analysts say earnings were on target and the company's supply chain initiatives have improved.
Hershey Foods reportedly is re-evaluating the marketing strategies of three of its top brands: Hershey's Chocolate Bar, Hershey's Kisses and Reese's Peanut Butter Cups. Much of Hershey's upper management retired recently, and the new executives are reviewing long-time advertising partners Ogilvy & Mather and DDB, a report says.