Many companies are getting lured into business models that depend upon sheer complexity for their success, argues Clay Shirky. In so doing, he writes, such companies are sowing the seeds of their own eventual destruction by leaving themselves vulnerable to rivals with radically simpler ways of doing business. "It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future," he declares.

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