A gynecologist who asked patients to become a fan of the practice on Facebook was missing the whole point of social media, writes Carol Roth. Privacy issues notwithstanding, nobody wants to get Facebook updates from their OB/GYN, Roth writes -- an invitation to join an e-mail list or confidential discussion group would have been much more appropriate. "The point is, not every social-media strategy is going to be appropriate for every type of business," she writes.

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