4/14/2010

WPP's The Ogilvy Group, including OgilvyOne and OgilvyInteractive, has won the worldwide digital, direct marketing and customer relationship management assignment for The InterContinental Hotels Group, after a review. Finalists reportedly included the main incumbent, Publicis Groupe's Digitas, as well as Omnicom Group's Rapp Collins and independent Iris.

Full Story:
Adweek

Related Summaries