Blair Levin, the executive director of the FCC's Omnibus Broadband Initiative, said at a meeting of the American Cable Association that cable should align itself with Web-fed video as a way of standing out above other multichannel providers. "You don't want to be the industry that says no to the set-top equivalent of the iPhone, particularly when in broadband, such functionality offers such a competitive edge over one of your competitors, the DBS industry," he said.

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