Hotels, airlines and other travel suppliers are increasingly finding success in flash selling as a means of filling unsold capacity. One out of seven active travelers reported purchasing a last-minute leisure travel service as the result of flash selling in the form of an unexpected e-mail from the supplier requiring immediate booking, according to the 2010 Portrait of American Travelers. The report noted 47% of those booked lodging or airfare, and 38% purchased a complete vacation package.

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