Broadcasters could find that pay TV's call for FCC intervention in the retransmission consent fee system could work on their behalf if they can negotiate new terms based on the number of viewers stations are delivering to cablers, according to columnist Harry A. Jessell. "If a TV station is delivering four times the audience of a cable network, it should get four times the programming fee," Jessell writes. "Burn that into the new FCC retrans rules and I would say you have accomplished some real reform. And you insure broadcasting's future."

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