SRS Labs unveiled CircleCinema 3D, a state-of-the-art audio system designed to produce a fuller, richer audio experience with 3-D television sets. Allen H. Gharapetian of SRS said that "it's immediately apparent that a stunning 3-D picture needs to be accompanied by equally stunning 3-D audio, so we took the challenge seriously and came up with a new approach to bring realistically natural 3-D audio to our TV manufacturing partners."

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