In an interview, TripAdvisor Social Media Program Manager April Robb says the company's new Business Listings feature allows hoteliers to include direct contact details such as a Web address and a phone number on their hotel page on all TripAdvisor domains, for an annual fee. Robb says the listing does not impact a hotel's popularity index, and she recommends hotels address all negative reviews to make it clear to all potential guests that the management is involved in remedying problems. Likewise, thanking travelers for positive feedback can help create loyal brand ambassadors.

Full Story:
Hotel Interactive

Related Summaries