The Upper Big Branch mining disaster and Toyota's recall crisis show that it's in companies own interests to go above and beyond statutory requirements to keep their workers and their customers safe, writes Ben W. Heineman Jr. Leaders need to push their workers to do not just what's required, but what's right, Heineman argues. "[S]uch voluntary action avoids catastrophic impact on the company and has benefits for a corporation inside the company, in the marketplace, and in global society," he writes.

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