Social entrepreneurship is booming these days, and Rhonda Abrams writes that she's found that it works. Of the businesses she has studied, the ones that focus on a larger purpose rather than just profits are the most successful. "Their employees are more motivated. They adapt better to change. Morale is higher," she writes. Abrams writes that any business can implement some social strategies, and she provides some examples of ways companies can focus on the triple bottom line of people, planet and profit.