Franchising offers a relatively easy -- and low-risk -- way for companies to expand. Mark Siebert explains the ins and outs of the franchising process, as well as the key questions you need to ask to determine whether franchising is the right way forward for your business. "Franchising isn't for the faint of heart, but for confident, knowledgeable business owners ... it is a strategy that has been effectively employed for many decades," he notes.

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