5/11/2010

Stride Shift, a new chewing gum from the Cadbury division of Kraft Foods, changes flavors as it is chewed, with one variety shifting from berry to mint and another from a citrus flavor to mint. The new line is being launched with a campaign from WPP ad shop JWT in New York, which depicts young focus-group attendees cast into a state of panic by the flavor changing gum.

Related Summaries