Tim Lucas, chief marketing officer of Funktional Beverages, credits Facebook with providing a cost-effective way to reach consumers of its Purple Stuff relaxation drink. "Our key consumers spend 78% of their time online versus watching television with the majority of that time spent on social media sites with Facebook being the dominate social site," he said. Purple Stuff has about 150,000 Facebook fans.
Fermented foods from yogurt to kimchee are making a move back onto the menu for health-conscious Americans. As scientists continue to reveal the health benefits of active bacterial cultures found in fermented foods, diners are finding the foods just right for a host of digestive conditions.
Kraft Foods and Coca-Cola showcased vending machines with screens similar to those of iPhones at the National Automatic Merchandising Association show in Chicago. Kraft's Diji-Touch shows images of the items, which can be enlarged and shifted; Coca-Cola's Interactive Vender has a 46-inch Samsung-designed LCD screen.
As consumer opposition to high-fructose corn syrup grows, it is being replaced by sugar in products including Ocean Spray cranberry juice, Starbucks baked goods and several Kraft Foods salad dressings. ConAgra has reformulated its Hunt's ketchup to contain sugar instead of high-fructose corn syrup.