Marketers must have a Facebook plan as part of any campaign these days. In this piece, Heidi Cohen shares seven tactics companies can use to increase exposure on and results from their Facebook strategies.
Groupon has seen explosive growth and demand for its group discounts, providing local deals to users provided enough people sign up for them. This in-depth piece takes a look at what makes Groupon work, what users are buying and how trends differ by market.
Successful online retailers ensure top-performing websites that speed customers through the transaction process, writes Internet Evolution blogger Mary E. Shacklett. In this post, Shacklett offers a checklist for e-commerce site performance.
Black-market buyers were willing to pay more last year to hackers selling stolen credit and debit card information, as well as PayPal usernames and passwords, The Economic Times reports. "Prices are ... dependent on factors like average credit limits on cards in specific countries. For example, credit card information in the US will fetch higher prices than those in India or Bangladesh," said one industry expert.
Apple has announced it will shut down Lala.com, a music service it acquired late last year, on May 31. The closure of the site, which provides Web-based streaming of songs as well as MP3 downloads, has some speculating that Apple plans to introduce a Web-based iTunes service using cloud technology.
Apparel is the biggest online retail category, but only a small percentage of it is bought online. Additionally, it has a high product-return rate, largely because shoppers cannot try products on before they buy. Fits.me addresses the problem with robotic mannequins that can morph into different sizes and shapes.