The Federal Trade Commission is reportedly taking a look at two of the biggest recent moves in mobile ads -- Google's proposed $750 million acquisition of AdMob and Apple's developer contract that places restrictions on data collection by third-party ad providers. Slate's Farhad Manjoo writes that regulatory intervention into the burgeoning mobile ad marketplace is premature, noting that "to stay successful, big companies like Apple and Google must keep making bets about the sorts of gadgets and software people will want to use in two, five, and 10 years."

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