General Mills has discovered a way to add fiber to foods without harming taste or texture, which has resulted in boosting sales for its Fiber One brand. However, scientists have mixed opinions about whether the added fiber provides the same health benefits as fiber found naturally in foods. "We can do it in a way that food actually tastes good so people will actually eat it," said Susan Crockett, General Mills' senior technology officer for health and nutrition. "This is a huge positive for the American diet. We are meeting needs that are far from being met."