5/26/2010

The most extraordinary thing about Apple's innovation program is how little it costs, writes Steve Cheney. Apple spent just $4.6 billion on R&D over the last four years -- far less than Microsoft, Intel or Cisco. The secret, Cheney argues, is a deep-seated awareness, born of the company's near-collapse in the late 1990s, that innovation is the key to long-term corporate survival.

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