Reliance Retail plans to focus on hypermarkets as its growth driver under a new recently outlined five-year plan. "This is a strategy now being followed by other big retailers in India, too," said Pinakiranjan Mishra of Ernst and Young. He said Aditya Birla Retail's More, the Future Group's Big Bazaar, the K Raheja Group's HyperCity and other retailers also are shifting their focuses to hypermarkets.

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