5/5/2010

ToVieFor, a handbag seller founded by Melanie Moore and Susanne Greenfield, won $75,000 as the best new venture in the Stern School at New York University's 11th annual business-plan competition. The company uses a dutch-auction process to sell current-season luxury bags and other accessories at discounts of 40% to 70%.

Full Story:
NYTimes.com

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