5/28/2010

MetLife has informed its current agencies, WPP's Young & Rubicam and Mediaedge:cia, that it will be reviewing its creative and media roster. WPP shop Neo@Ogilvy will maintain its status as digital agency, and Bernstein-Rein will keep the business-to-business account. Nielsen pegs 2009 major media spending on the account at more than $56 million, but that was down from previous years.

Full Story:
Adweek

Related Summaries