Feeling un-important and taken for granted is the primary reason that clients leave, according to a survey by Dan Kennedy, making it clear that customer service is as important as providing a great product at a good price, according to this article. Diane Helbig notes it doesn't take a lot of time or money to increase customer appreciation, and it could be as easy as sending a thank-you note or asking a client -- or prospective client -- for input.

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