Stride Shift, a new chewing gum from the Cadbury division of Kraft Foods, changes flavors as it is chewed, with one variety shifting from berry to mint and another from a citrus flavor to mint. The new line is being launched with a campaign from WPP ad shop JWT in New York, which depicts young focus-group attendees cast into a state of panic by the flavor changing gum.
CDC researchers found that babies who are breast-fed in early infancy can better self-regulate their milk intake in late infancy compared with babies who were bottle-fed, which could explain previous findings linking breast-feeding to lower obesity rates. The study "shows the importance of learning to recognize your infant's cues and to respect those cues," a neonatology expert said.
Nutritionist Michelle King Rimer will head the new Solmaz Institute for Obesity at Lenoir-Rhyne University in North Carolina, aimed at helping children and adults eat better and lose weight. The program, which is free, also serves as an academic program with internships for students studying to become registered dietitians.
Whole Foods stores in Northern California are rolling out a "Health Starts Here" program that includes adding nutritional signs to foods and preparing dishes without oils or fats for the takeout bar. Shoppers are encouraged to use the nutritional numbers system and to even try out a vegan diet.
California filmmakers are creating a documentary that will include the Pacific Elementary School Food Lab, where fifth- and sixth-graders cook meals from scratch for about 100 students and staff each day. The film, which looks at the changing food industry, will use the Food Lab to show how schools are improving nutrition to keep students healthier and reduce obesity.