CIOs exasperated by a lack of user interest in their companies' business intelligence solutions should develop a three-step strategy to demonstrate their tools' value. The first step includes gathering user requirements and testing prototypes before introducing an application to general staff. Observe the tools that users may already employ to analyze data, and figure out how to automate those tasks. "They are doing business intelligence whether they know it or not already, so convince them that the technology you have is going to make their life easier," says BI consultant James Richardson. Third, target groups with high visibility, so others in the company follow their example.