6/10/2010

Social-media campaigns won't always work out the way you hope. But even when a campaign fails, you shouldn't be too ready to simply walk away from all your hard work, writes Mark Evans. Conducting social-media audits, in which you ask yourself tough questions about your goals, your tactics and your platform, is essential to learning from your social-media mistakes and having more success the next time around, he writes.

Full Story:
Social Media Today

Related Summaries