ASDA recently launched a "price guarantee" campaign that goes one step beyond similar schemes and shows how the Internet is changing the way consumers shop. ASDA shoppers can use the retailer's website to compare prices and check how they would have fared had they shopped at Tesco, Wm Morrison and other ASDA rivals. ASDA's site will print out coupons for future purchases if the customer would have spent less by shopping elsewhere.

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