6/14/2010

Bravo says it will again integrate ad clients into its new season of shows. Toyota and its Sienna minivans will return to "Top Chef D.C." to cart contestants to the grocery store and other destinations. Also on board for the coming season: Dial NutriSkin, Samsung, Hilton Hotels, Kikkoman and Snyder's of Hanover. The reason outside companies are becoming part of the show: Viewers who DVR their favorite shows are more likely to see sponsored messages if they're integrated into the show, a Bravo ad executive said.

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