The 2010 ImagePower Green Brands Survey of brands perceived as being the most eco-conscious was led by Burt's Bees, followed in order by Whole Foods, Tom's of Maine, Trader Joe's, Google, Aveeno, S.C. Johnson, Publix, Microsoft and IKEA. In the survey, more than 60% of consumers worldwide said they want to buy from companies that do their part for the environment.

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