PepsiCo is boosting ad spending for its Sabra brand of hummus as part of a push to expand sales of healthier foods. The StrawberryFrog campaign, tested in five markets and now being rolled out nationwide, proposes a "taste intervention" for people in a food rut.
Researchers found that women who eat more than the recommended amount of animal protein are at a greater risk of being diagnosed with inflammatory bowel disease compared with those who eat less of the protein. The findings could "lead to protective strategies, especially in families at risk of IBD, and possibly to advice for preventing relapse," one of the researchers said.
Burt's Bees is expanding its lineup at Target stores to include a cranberry and pomegranate sugar scrub and lip balms. The scrub uses sugar crystals to remove dead skin cells, while the lip balm is available in mango butter and acai berry varieties.
Ads for Campbell's line of Chunky soups will depict the brand as a reward after a hard day of work for men who labor in blue-collar jobs and then come home to their families. Since 1997, Chunky ads have starred National Football League players, but the new ads feature real workers, not actors.