Mark Murphy, president and CEO of TravelPulse.com's parent company Performance Media Group, explains the influence travel agents have on consumer choices. Y Partnership research shows travel agents influence nearly half of all cruise selections and an even greater percentage of lodging and tours choices. "You don't necessarily need a research study to know that impact you have on your customers' choices, but it's good to remind people about your value to this industry as well as the suppliers and destinations you choose to recommend," Murphy writes.

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