Academics need to look beyond the gross domestic product as a measure of social progress and find ways to weigh a population's happiness and well-being directly, argues RP Siegel, basing much of the piece on work done by Frank Dixon, a corporate responsibility consultant. Only by finding ways to factor in intangibles -- such as happiness -- and external costs -- such as damage caused in the process -- can we move toward a genuinely sustainable economic system, Siegel writes, and ensure social progress that doesn't destroy the planet.

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